Building Your Brand Identity
Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. And your brand identity design is what shapes your company.
But what exactly is brand identity? What does it have to do with design? And how do you shape a strong brand identity that grows your business?
A brand is the way that you want to be seen by your customers. It can feel like a difficult process to create a standout brand, but it doesn’t have to be.
Building a great brand starts with knowing your customer and their needs. With branding, it’s important to stay true to who you are as a company and use your values as fuel for creativity; you can make bold design choices without abandoning your core identity.
This “branding webinar” will teach you how to understand branding and teach you how to build a strong, memorable, and respected brand for your company.
The cost of this webinar will be $10, and you will receive, along with the recording and presentation deck, 5 additional PDF supplemental guides that go deeper into branding related topics. These topics include: Elements of modern website design; building your brand identity; color theory, and re-branding.
SCORE is a 501c3 non-profit organization. All funds received help better serve our clients, implement new initiatives and strengthen our community connections.
Meet Your Presenter:
Danny Sapir worked as a marketing and business development executive for several large corporations (Informix, IBM, EMC/Dell), as well as managed startup operations, all in the high technology sector. Experienced in strategy development and management of multi-million dollar business operations, with specific experience in such technologies as BI/Analytics, Information Governance, enterprise applications and document management. His consulting business focused on digital marketing helping his client increase sales by leveraging social media and branding. He has been a score mentor and an SME since 2017.