Founder Focus: Own Your Value and Grow Smarter with Strategic Support

Designed for early-stage entrepreneurs seeking visibility, voice, and traction—with practical insights on leveraging your strengths, delegating, and building sustainable growth.

Tired of the founder hustle? Let’s shift the way you lead and create the space your business needs to grow. This workshop gives you space to step back and ask: What sets me apart as a business leader? You’ll take an honest look at where your time and energy are going, what’s fueling you—and what’s not. Then we’ll work through how to realign with your highest-value work: the kind that energizes you and moves the business forward. This isn’t just about offloading tasks. It’s about creating clarity, momentum, and a more sustainable way to lead. You’ll leave with simple tools, renewed focus, and a stronger sense of how to grow your business without losing yourself in the process.

• A clearer understanding of your unique “value-add” as a founder & leader and where to focus
• A confidence-building exercise to define and refine their voice and message
• A framework for identifying what to keep, delegate, or outsource
• Tools to prioritize visibility efforts aligned with personal strengths
• Strategies to build traction while protecting energy and avoiding founder overwhelm

Presenter: Morgan Martin, Fractional COO, CoApt Projects: Morgan Martin is a strategic operations leader with over a decade of experience growing startups, nonprofits, and public-private partnerships. As the founder of CoApt Projects, she serves as a fractional operations partner to small businesses and ecosystem builders navigating growth and transformation. Morgan specializes in cross-sector partnerships and economic empowerment initiatives, and currently serves on the board of TechShift Alliance and as a co-organizer of the Women in FinTech Initiative.