Simulive Webinar: Identifying Your Target Market
This webinar has pre-recorded content with a live host. You will have the opportunity to engage with questions after the presentation.
This session: Marketing – Everyone Everywhere All at Once?
If you are a small business owner, you know that marketing can be overwhelming and expensive. But
what if we told you that you do not need to market to everyone at once? In this first session, we will help
you figure out how to identify your target market and speak in a way that they can’t help but respond.
Key takeaways:
-How to understand your target market customers
-How to target your marketing message and avoid overspending
-How clarity attracts (and confusion walks away)
-How to build a network of fans who market for you
Your Host – Frank Camacho
Frank has extensive experience in marketing and building brands with Marriott, Sheraton and Hertz.
Most recently he ran his own consulting firm. He has been a SCORE Mentor for the past 14 years,
helping small businesses start up and grow. He was the Chapter Chair for SCORE in Southeastern
Massachusetts (SEMA) for five years and now works on the Marketing Committee responsible for
SEMA’s social media, emailing and website.
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