Using Generative AI to Create Marketing Strategies

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April 23, 2024
12:00 pm
- 1:30 pm

Event Questions?

Contact Tricia White

pwhite@NHSMass.org
(781) 422-4200

We’ve heard the term quite a bit in 2023, but what is Generative Al? By definition, it is “deep-learning models can take raw data and “learn” to generate statistically probable outputs when prompted. For example, generative Al can create new content and ideas, including conversations, stories, images, videos, and music”.

With that being said, how can we, as small business owners, use Al to create marketing strategies that can help us better define our reach in the digital market space. Join us for an in-person, interactive class (yes, please bring your computer) that will cover

  • How we search
  • Tool Overview: Gemini, Copilot and Chat GPT: Pros and Cons
    • Additional tools: Canva, Constant Contact, Z00M and others
  • How to use AI for the following
    • Communication: How people search for you? What keywords are they using?
    • Competition: In those searches, is your competition appearing? Are you?
    • Customer Profile: A psychographic of your customer and what their expectations are.
    • Content: Creating outlines for stories and blogs

Location Information

60 School Street
Brockton MA 02301

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